Viva Breath is a wellness brand dedicated to transforming lives through the power of breathwork. By blending ancient practices with modern music technology, their approach — centered on SOMA Breath techniques — offers a unique and holistic method to promote relaxation, healing, and rejuvenation.
Founded by Joanna Wild, Viva Breath embodies her vision of empowering individuals to harness their body's natural ability to relax and heal. Through carefully curated resources and engaging classes, Viva Breath guides participants on a journey of self-discovery and wellness, helping them reduce stress, improve mental health, and unlock their full potential.
The objective was to develop a complete brand identity and e-commerce website for Viva Breath that reflected its mission of promoting well-being through breathwork.
The challenge involved creating a brand that conveys tranquility, trust, and accessibility, appealing to a diverse audience seeking personal growth and relaxation. The e-commerce platform needed to be user-friendly, allowing clients to easily explore and book classes, purchase gift cards, and access resources.
The overall design required a careful balance between professionalism and warmth — professional enough to foster trust, warm enough to feel approachable and inviting.
We collaborated closely with Viva Breath to understand their mission, target audience, and core values. This guided the development of a distinctive logo, a calming colour palette, and harmonious typography that collectively convey tranquility and professionalism — resonating with individuals seeking relaxation and personal growth through breathwork.
Using user-centric design principles, we built an intuitive and responsive website allowing users to seamlessly navigate class offerings, book appointments, and purchase gift cards. The site features clear calls-to-action, a streamlined booking process, and informative content about breathwork and its benefits. Special promotions are prominently displayed to drive engagement.
We ensured the website provides comprehensive information about all classes offered — including in-person, online, and personalised 1:1 sessions. Detailed descriptions, schedules, and pricing are presented clearly to assist users in making informed decisions. Educational resources about breathwork and its benefits are also integrated throughout.
To maintain consistency across all platforms, we developed a comprehensive brand guidelines document outlining standards for logo usage, colour schemes, typography, and tone of voice — ensuring all future communications and materials align with the established brand identity.
MarkApex's strategic approach successfully transformed Viva Breath into a trusted and recognisable brand in the wellness space. The cohesive branding and user-friendly e-commerce website enhanced the brand's professional image, improved user engagement, and streamlined the customer journey.
By integrating educational resources and creating a seamless booking process, we strengthened audience connections and built trust. The consistent branding across all touchpoints further reinforced credibility — setting Viva Breath on a strong path for growth and continued success in the competitive wellness industry.